To celebrate newly acquired Dallas Mavericks star Cooper Flagg being the first overall pick in the 2025 NBA Draft, New ...

Hot off of dropping the 1906L sneaker loafer last year, New Balance is back with another hybrid design.

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

State of play: New Balance hopes to become a top-three athletic wear brand worldwide, but it currently trails Nike, Adidas ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

Led by Sydney Sutton and Quincy Wilson, the Bulldogs delivered another strong showing. Archbishop Carroll and St. John’s also ...

Sure, Adidas Sambas are still going strong, but in Bieber's eyes, New Balances are the underdog shoe of the summer. Give your ...

Treat work-life balance as a business objective in its own right and work it into your growth plan. That’ll ensure that any ...