You’ll normally find Ford CEO Jim Farley driving around in one of his company’s pickups or SUVs, but he’s spent a lot of time in recent months behind the wheel of a Xiaomi SU7 battery-electric vehicle.

Ford is preparing a major electric vehicle announcement that CEO Jim Farley calls a “Model T moment,” as reported earlier by InsideEVs. During an earnings call on Wednesday, Farley said the company will reveal plans to design and build a “breakthrough” EV, along with a new platform, at an August 11th event in Kentucky.

Ford will introduce a new, inexpensive electric vehicle platform on August 11, which will be built in Kentucky.