Incoming WPP CEO Cindy Rose said winning the global account is a “testament to the AI-based data solutions” WPP Media is ...

WPP Media has won the global media account for Mastercard in 70 markets globally. A source close to the matter told B&T the ...

Mastercard has appointed WPP to lead its media strategy, planning, and buying across more than 70 international markets.

The appointment covers media strategy and buying across 70+ markets, while Ogilvy has been named Mastercard’s global ...

Finance giant Mastercard has handed its global media account to WPP Media, in a move that will see it part ways with ...

WPP Media, formerly GroupM, has taken the global account for Mastercard, in an important win for the media arm of the ...

Mastercard has appointed WPP Media to lead its global media strategy, planning and buying across more than 70 international ...

Additionally, Ogilvy has been brought on board as Mastercard’s global community management partner, with responsibility for ...

Walmart has some new rules for third-party sellers; WPP wins Mastercard; and marketers should get into VTubers.

Mastercard also announced that WPP creative agency Ogilvy will serve as global community management agency partner to engage online communities in key markets.

The Hong Kong Shanghai Bank (HSBC) has hired John McDonald, group chief marketing officer at UBS, as its first global chief marketing officer. McDonald, who will join the business on October 1, will ...