Google is making AI Max a requirement for using brand controls in new Search campaigns, tightening its push toward full ...

Google Ads is ditching duplicate campaigns with a built-in experiment tool that fast-tracks AI Max testing using a 50/50 ...

Google’s AI Max ads feature longer headlines and pull content from blog posts (not just landing pages). And they're driving ...

Google is expanding its AI Max beta with ad group-level controls that push search further into a keyword-optional future.

Google's Performance Max smart shopping ad platform has been integrating AI to enhance the campaign creation process since 2021. Now, Google is stepping up Performance Max's offerings a notch with ...

Google announced voluntary upgrades to Performance Max for for Dynamic Search (DSA) and Google Display (GDA) advertisers. Advertisers that upgrade to Performance Max could see a 15% - 20% increase ...

Performance Max has been a big initiative for Google since it launched in 2020. The Google source said Performance Max was a good way to eke "incremental revenue from advertisers," and there's ...

Having nipped at Meta’s and Google’s heels for years, Pinterest is finished with being the underdog. It’s been getting very “serious” about its investments in lower-funnel advertising products, says ...