With Wimbledon beginning Monday, the sport’s most recent Grand Slam champions are Gauff, a 21-year-old American, and Alcaraz, ...

The sports and gaming words collide with New Balance's latest ambassador signing as EA Sports FC star SV2 becomes the brand's ...

After fusing athletic and formal footwear on its groundbreaking 1906L sneaker loafer, New Balance is back again with another ...

Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

The Good American cofounder and Skims founding partner joins forces with the tennis star and UPS to guide small business ...

Expectations could not be higher for Cooper Flagg as he enters the NBA as an 18-year-old phenom. His one-and-done season at Duke went swimmingly, he capitalized on his brand name b ...

That figure puts her a cool $10 million ahead of Polish rival Iga Świątek and nearly triple the income of Japanese star Naomi Osaka. Though still dwarfed by Cristiano Ronaldo’s $260 million, Gauff’s ...

As Cooper Flagg prepares to become the No. 1 pick in the NBA Draft, New Balance positions him as the centerpiece of its ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

Ahead of the tennis tournament, Kinn Studio crafted an assortment of bracelets, pendants and earrings inspired by the game.

By signing Cooper Flagg, Shohei Ohtani, Coco Gauff and other young superstars, the 119-year-old sneaker and apparel brand is ...

Feb. 13-22 2025 — Dubai Duty Free Tennis Championships, HO (Mirra Andreeva) ...