Sonic’s new “Coke Your Way” campaign features Benny Blanco, Machine Gun Kelly and Jessie Murph to highlight drink customizations.

University of Colorado Boulder is introducing a new Master's and portfolio program that promises to better train junior ...

OpenAI and other LLM companies must slow down, respect content creators and work with industry stakeholders if they want to build sustainable advertising businesses.

Brad Jones joins from Mojo Supermarket, promising to turn one of the biggest indie agencies “into one of the best.” ...

Every week, Ad Age spotlights the most important job moves across advertising, marketing, media and tech. From agency shakeups to brand-side appointments, here are the leadership changes shaping ...

Affiliate marketing is a performance-based advertising strategy in which brands reward third-party publishers, known as affiliates, for driving traffic, leads or sales through tracked links.

Explore essential advertising and marketing terms about technology, featuring clear definitions and explanations from the Ad Age Encyclopedia.

Answer engine optimization (AEO) is the practice of structuring content so it can be easily found and surfaced by AI-powered answer engines such as ChatGPT, Google's Search Generative Experience (SGE) ...

Procurement in advertising refers to the involvement of a brand’s sourcing or purchasing department in selecting, negotiating and managing contracts with marketing and agency partners.

WPP and Publicis Groupe are also competing in the Tylenol marketer’s pitch.

Sonic’s new “Coke Your Way” campaign features Benny Blanco, Machine Gun Kelly and Jessie Murph to highlight drink customizations. Staying current is easy with newsletters delivered straight to your ...

Entries in the Ad Age Encyclopedia may use AI-assisted tools to summarize and structure insights from Ad Age’s original reporting. All entries are based solely on Ad Age content and are reviewed by ...