The Trade Desk tool gives advertisers insight into how each deal performs in terms of value, pacing and inventory quality.

We need to start seeing events for what they are: deeply strategic, commercially valuable and culturally powerful, writes JWI ...

Tailwind EMEA's Wajahat Osmani shares five practical principles guiding a safer, smarter path to scaling confidently on ...

Register for the AOTYME 2025 awards clinic; a free FAQ webinar on Thursday, 10 July at 1 p.m. GST that will review the entry ...

Leaders talk about a the key facet driving the future of luxury hospitality marketing in the region - wellness.

PHD Media’s Sara Daher says that it time for brands to stop chasing short-term wins; it takes more than algorithms for brand ...

B2B Marketer Sentiment Research’ reveals that 91 per cent of B2B marketers in the UAE find attention to be their biggest ...

SOCIALEYEZ will manage the Department’s social media management, strategic campaign planning, content, creative direction and ...

Jani previously drove global network growth and award-winning campaigns for brands such as Riyadh Air, NEOM, eBay, Microsoft ...

Paul & Shark - franchised by Jashanmal Group in the UAE - has revealed KL Rahul as its global brand ambassador with a shoot ...

Publicis Groupe ME&T's Tahaab Rais calls out the 'art' of lobbying for awards, which is eroding the idea of creative merit.

Maina will lead the company’s strategic direction across the two markets and champion cross-regional best practices and ...