Google’s v23 Ads API speeds up releases while adding deeper Performance Max insights, AI-driven audiences, and more granular reporting.

A roundtable of SEO’s most trusted voices explains how LLMs really surface brands, why shortcuts fail, and what's working now ...

Like recently, “Some 79% of almost 100 top news websites in the UK and US are blocking at least one crawler used for AI ...

Strong rankings and traffic can mask post-click breakdowns. These breakpoints show where intent, conversion, and measurement ...

AI may optimize PPC, but it can’t replace empathy, listening, or trust. Four relationship fundamentals still set agencies ...

Meta’s new subscriptions and AI features could change how users create, share, and engage with content, reshaping the signals ...

AI recommendations vary widely, even when prompts are identical. New data shows intent is consistent, but position tracking is mostly noise.

Google has made it easier to quickly review Performance Max creatives by adding instant asset previews directly within the asset group table.

Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives ...

You may soon be able to tell Google to not use your content for AI Overviews, AI Mode and other search AI features.

Sadly, it does not show you clicks, so you still have no idea what your click-through rate is from AI search results.

This will result in less traffic to your site and more traffic to Google's AI Mode. Plus, Gemini 3 is now powering all AI ...