When Epic Games took Apple to court in one of the most high-profile tech antitrust cases in recent memory, it wasn’t just about Fortnite skins or App Store fees. Beneath the legal wrangling and ...

Mobile OEM advertising specialist AVOW has announced a significant recognition from its strategic partner, HONOR. The company ...

Learn first-hand insights about AdTech, monetization, and data-driven innovation from Attributed — a new media platform amplifying industry voices.

Snapchat has introduced the App Power Pack, a new suite of ad formats and delivery tools designed to help brands accelerate app growth on the platform.

This free 2025 kit is built for UA / Growth leads who already spend on Meta and Google — and now need new, scalable channels. In a short, visual format, ...

AI-driven platform Knapsack has partnered with Cheesecake Labs, a software development and AI integration company, to launch Knapsack Chat. This ...

This Friday is your last chance to lock in Early Bird savings of up to €300 for Business of Apps Berlin — the ultimate gathering for Europe’s app growth ...

The first wave of Connected TV (CTV) advertising was built on a seductive promise: simplicity. Platforms emerged to make buying TV ads feel as ...

Your Meta ads might look fine on the surface, but if your “cheap installs” vanish by Day 2, you’ve got a targeting problem. REPLUG’s Paid UA team built ...

On 23rd April 2026, Business of Apps London (formerly App Promotion Summit) returns, bringing together over 1,000 senior leaders across marketing, ...

Business of Apps Berlin 2025 unites Europe’s app growth leaders for one day of sharp insights, real connections, and strategies that drive scale. In a ...

Cheryl Fowler shares her journey to Head of Growth Marketing at DigiOutsource and offers advice for women in mobile marketing.