When brand stories resonate with culture rather than at it, they become things people keep, says McCann Worldgroup India's ...

Australia, Canada, Norrway, South Africa win two Young Lions each; Indian agency MAP acts as brief-setting partner for Design ...

The two FMCG majors swap sweet jabs over shelf space and social messaging—proving DEI can still spark strategy, not just slogans.

Articles written by Shayan Hazir ...

WPP Media changes regional structure across Asia Pacific, Middle East and Africa. The new 'APMEA' model divides WPP's media business across six sub-regions and names new leadership roles.

Meta expands Advantage+ with Gen AI ad creativity tools for advertisers. Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create ...

BBDO India secured the country’s sole recognition on the final day of the Cannes Lions International Festival of Creativity 2025, earning a Silver Lion in the Sustainable Development Goals category ...

Connect with India’s Cannes Lions winners; uncover their creative strategies and forge new connections at the Cannes ...

Aleph has rebranded its APAC entity MediaDonuts as Aleph in India, Indonesia, Malaysia, Philippines, Singapore, South Korea, Thailand and Vietnam. Aleph had acquired MediaDonuts, a digital advertising ...

DDB Mudra and Ogilvy each earned a shortlist — the former for Battleground Mobile India's ‘Great In-Game Wedding’, and the latter for Titan Eyewear’s ‘Eye Test Menu’.. FCB India struck again in the ...

With pervasive adoption of social media, consumers are increasingly seeking online experiences even in offline purchases. Nearly eight in 10 shoppers (80%) discover new products through social media ...