Multicultural consumers are redefining how—and why—they snack. From bold flavors to intentional wellness choices, this shift is creating new opportunities for snack brands ready to meet evolving ...

of Americans are willing to share their birthday with a brand in exchange for a special reward, gift, or discount. American celebrations are evolving fast. From scaled-back weddings to birthday months ...

This powerful insight comes from our latest podcast guest, Monica Dreger, Global Head of Research and Innovation at Airbnb. She is the strategist behind the transformational insights for Dove’s “Real ...

Explore how brands can build emotional connections and lasting memories with Gen Z and Millennials through resonance and cultural relevance.

Bethesda, MD, July 16, 2025 – Collage Group, the leading cultural intelligence engine, today announced the release of new data-rich culturally centric enhanced Audience Profiles, empowering brands to ...

As economic uncertainty lingers, U.S. consumers are adjusting their wallets—and their priorities. New research reveals shifting patterns in household spending that signal both caution and confidence, ...

A leading CPG brand was experiencing flat year-over-year growth among Millennial-led households. While traditional parent-targeted strategies had performed well in the past, recent shifts in household ...

Discover how a top health brand used cultural insights to build trust, drive relevance, and outperform competitors in a crowded wellness market.

Explore how a tech brand drove Hispanic consumer growth at retail through cultural insights, bilingual experiences, and family-first storytelling.

Discover how one bank boosted market share with Bicultural Hispanics & Asians using cultural intelligence. Download the Collage Group case study.

But underneath these broad averages, a more nuanced story was unfolding. Brand A had been tracking brand intelligence with Collage and its robust cultural fluency diagnostics across consumer segments ...

Discover how diverse consumers view Gen AI. Learn to build trust with ethical, personalized strategies using insights from Collage’s latest research.