The impact of GenAI on information discovery and B2B GTM strategies is substantial as AI search summaries are redefining ...

Elfried Samba, the Co-Founder and CEO of Butterfly Effect, will be a keynote speaker at this year’s B2B Marketing Exchange ...

Advertising on streaming channels currently accounts for 24% of total media spend, tied with social as the most effective ...

Bombora's B2beacon delivers precise account- and buying group–level measurement, flexible activation without a subscription.

G2 recently agreed to acquire the software discovery and recommendation platforms Capterra, Software Advice, and GetApp from ...

Humans will always be the reason buyers say yes, companies that understand that balance will be the ones that grow, ...

The B2B Prompt Playoff is a half-day hands-on “hack-marathon” designed for the brightest “brave souls” in the enterprise ecosystem.

By integrating Salutary’s data exhaust, Intentsify customers will benefit from improved identity resolution, richer account & contact profiles ...

The campaign outperformed the incumbent media partner across every KPI benchmark as AI Digital delivered a 3x higher ...

Discover how AI is transforming marketing databases in 2026. Learn the top use cases like lead enrichment and how to overcome ...

DemandFlow will incorporate LeadConnector supported backend infrastructure to extend integration and automation functionality ...

Explore real-time marketing challenges with Typeface's CMO, Jason Ing. Learn how AI can help you conquer bottlenecks and ...