The effort was brought to market in four months, an example of how brands have made moving at the speed of culture a top ...

New collaborative mints and gums that are meant to improve focus will be promoted through gaming influencers to engage the ...

The better-for-you soda brand is also inviting consumers to the Austin Motel, which has been transformed to include three ...

Shifting attitudes toward luxury have created an opening for newer, more agile and culturally relevant brands to make inroads ...

Executives from VML and Epsilon talk loyalty during a virtual live event with Marketing Dive, CX Dive, Hotel Dive and ...

As it looks to become a $1 billion business, the hydration line recently took over Times Square to establish 4 p.m. as “I.V.

Along with a hero spot, the Ferrero brand's campaign features unscripted content created as a dedicated asset for social channels. The dynamics between the cohort and their millennial parents signal ...

Only 18% of neurodivergent creative industry professionals request accommodations at work, per research from Understood, ...

Molson Coors was among the first to see success from the solution, which allows brands to reward Uber passengers with offers ...

The latest brand strategy news and updates for marketing industry professionals.

The companies, which together reach about 80% of the U.S. market, want to improve targeting and measurement in CTV ...

The brand reteamed with Jennifer Aniston, riffing on how the pair “were never on a break” — a reference to an iconic moment ...