KFC parent company Yum! Brands highlighted the UK market as having driven particularly strong results, as it invests in ...

Owner Associated British Foods said it is also looking into setting up Primark as a separate business, with its CEO calling ...

If the growing demands of the job are wearing you out as a marketer, IAB UK’s agony aunt says it’s time to make sure you’ve ...

John Lewis’s 2025 Christmas offering features Alison Limerick’s 1990 hit ‘Where Love Lives’ and focuses on the relationship ...

Using the beloved Puss in Boots character to bring a dose of magic to the festive season, Boots is promising Advantage Card’s ...

Now in its fifth year, The Superpowers Index, the largest global study of B2B buying behaviour is back, and it’s bigger and better than ever! With over 16,000 buyers surveyed and ...

The data’s in: based on insights from 450 marketers, Smartly’s 2026 Digital Advertising Trends Report reveals how AI is powering creative, media, and measurement to deliver real efficiency and ...

Why It Works: How Stoptober helps millions to quit smoking Scarcity works because it imbues our decision with a sense of ...

Shelley Macintyre will replace former CEO of brands and licensing Nicki Sheard who joins fashion brand Me+Em as chief commercial officer.

Influencer Marketing Budget Report 2026 With UK marketing teams reshuffling spend for 2026, influencer marketing is claiming a bigger slice of the pie. This guide helps you plan a ...

Three quarters of B2B marketers have seen the focus on artificial intelligence ramp up over the past year, according to new ...

All of this feels perfectly logical when you’re dealing with a hypothetical lottery. But here’s the question: why does that ...