The FMCG giant’s plan to spend half of its annual ad budget on influencers had a ripple effect on the industry. Here’s what ...

Expert anthropologists Abigail Posner and Tom Maschio have observed a new aesthetic of influence inspired by the growing ...

It’s been nearly two weeks since Astronomer’s chief executive officer Andy Byron appeared on the kiss cam, embracing Kristin ...

Jet2holidays can now be added to a list of brands (think Jaguar, KFC, Ryanair) with marketing that’s grabbed our attention in ...

The streamer’s ‘Dive-in Theater’ activation reimagines poolside movie nights as cinematic throwbacks.

What’s it like to run a bespoke in-house operating system? Locaria’s Hannes Ben and Code and Theory’s Michael Treff share ...

Green Flag has unveiled a new creative platform, ‘Nothing Beats Near’, marking the first major work from ad agency VCCP.

The F1 film is a fascinating case study in excess done well. It doesn’t try to tone things down for the cinephiles. It leans ...

There are lies, damn lies, statistics… And a universe of part-truths injected into our brains by smart marketers. Here: some ...

This week, the Labubu is the main character of the internet, with the toy seemingly springing out of nowhere. TBWA Jesper ...

As England gears up to meet Spain in the final, here’s a roundup of the most memorable ads from the lively tournament, ...

New research shows how different organizations are using AI. Esme Robinson of Epsilon shares the findings and explains how ...