Analytic Partners’ Maren Seitz and Winterberry Group’s Bruce Biegel join The Drum in Cannes to unpack what it really takes to ...

The legacy brands celebrate a decades-long partnership with a global campaign packed with collectible cans, AR holograms and fan-first storytelling.

As Persons’s CEO tenure began, Grey was moved out of AKQA and into Ogilvy. It was framed simply as a way to “realign ...

When speed meets storytelling, measurement must keep up. At The Drum Studio in Cannes, Uber Advertising, Roku and Cint unpack ...

In 2021, Apple introduced ATT, which gave iOS users the ability to opt in or out of being tracked across the various apps ...

Leagas Delaney’s Gareth Davies wasn’t at Cannes, which gave him the presence of mind to keep an eye on what was actually ...

The ‘Moments That Matter’ work is to tout the bank as the official banking partner of The Championships, Wimbledon.

AI stole the spotlight, but Cannes made clear that human imagination still drives the machine. IAB vice-president of AI, ...

Waitrose’s seven year journey of marketing measurement can now be done more strategically and faster, whilst increasing the ...

Chris Hunton used to be a bigwig at WPP. Now, as the founder of Global Client Leader Gym, he found himself appreciating a ...

The campaign, ‘Love Your Toad,’ resurrects the brand’s 1990s tagline and repositions it for a new generation, blending retro ...

Forget dashboards – start meaningful conversations. Businesses still struggle with data alignment but AI, access and trust ...