One of the longest ever Singles Day festivals draws to a close after a story of mixed success for the shopping festival which has come at a difficult time for Chinese consumers – but retailers are ...

This WARC Guide provides a summary of new thinking and best practice on closing the brand and customer experience gap. Break down internal silos to ensure your brand's promise is consistently ...

The Marketer's Toolkit identifies five trends that will disrupt existing global marketing practices and offers insights to help turn these disruptive areas into opportunities for growth.

Starbucks’ joint venture with a new financial partner in China indicates that the once-dominant Western brand in the country has lost significant ground to local rivals, a lesson for other ...

Theinventor of the World Wide Web hascast doubt on the future of an ad-based internet,warningthe audience atthe FT Future of AI Summitthat LLMs could undermine the current business model.

An over-reliance on performance metrics, and their related dashboards, is leading many brands into dangerous marketing territory, and this systemic problem will require significant effort to fix. On ...

The micro-drama boom first started in China, but these short episodic videos with outlandish storylines are now gaining traction in the United States – and as they turn into the soap operas of the ...

Global retail media spend is set to reach $196.7bn in 2026, overtaking the combined linear and connected TV spend next year, having amounted to barely a quarter of the total TV market in 2019. Topline ...

In this report, Intuit Mailchimp and WARC examine how mid-market marketing organizations are responding to broader industry challenges.

The global retail media marketretainssignificantmomentum, with ad investment projected to surpass$200bnby 2027, but with growth comes maturity: brandsare consolidatingtheirspend across fewer retail ...

Toymaker Mattel is aiming to repeat the success of 2023’s Barbie movie by creating a “cultural moment” with its upcomingMasters of the Universemovie, due for release in spring 2026.

Developed in partnership with Marketing Architects, this report curates key evidence for how marketers can unlock the full value of TV across today’s fragmented media landscape. With media fragmented ...