Find out what's new in natural innovations including organic and natural grocery products, personal care, dietary supplements ...

Fancy Food wasn’t just a food show—it was the Met Gala for your mouth. Legacy brands came to flex, startups came to disrupt, ...

In recent years, the Ashwagandha sector has seen substantial growth, attributed to extensive scientific research, marketing, ...

The Natural Products Association (NPA) and American Herbal Products Association (AHPA) applauded FDA's action on 7-OH ...

This article shares the idea of having KSM-66 Ashwagandha as a functional gummy.

What exactly are we as a society arguing about when it comes to health care? Karen Howard outlines the issues...and the opportunity.

We reached out to experts in the kids’ health space to get a better sense of the trends they’re tracking, the science being referenced during R&D meetings, and consumer behavior predictions as we head ...

Vote now! 2025 Natural Choice Awards: Ingredients Edition Calling all manufacturers: Cast your vote by August 1 to show your love for the branded ingredients that help drive your sales.