Tesla did it. The company launched its long-awaited robo-taxi service in Austin, Texas on Sunday. Shares were rising in early trading Monday while investors decide whether the launch is a ‘sell-the-news’ event or if it will kick shares into another gear.

The launch of the EV maker’s robotaxi service would cap a decade of promises about autonomous vehicles by Tesla CEO Elon Musk.

The recent pullback has some investors wondering whether now is a good time to buy Tesla. Here's a quick comparison of the company's pros and cons.