Iranian officials had warned people to stop using WhatsApp, Telegram and other "location-based applications," according to a ...

Experts say WhatsApp ads will boost access to Tier II & III audiences, with cautious optimism on ROI and privacy concerns; ...

In 2022, WhatsApp and Google Play were banned by the Iranian government during nationwide protests after the death of 22-year ...

Meta, the tech giant led by Mark Zuckerberg, will usher in a new era for WhatsApp by introducing in-app advertisements for ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

Ads in WhatsApp will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day.

End-to-end encryption is still guaranteed, and Meta also said that if users only use the app to call or message their ...

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

WhatsApp monetization begins, potentially adding $15B+ annual revenue from Meta Platforms, Inc.'s nearly 3B global users.

Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across ...

WhatsApp recently confirmed that advertising is gradually rolling out to a significant portion of its users. According to a ...

WhatsApp will introduce paid adverts in its ‘status’ section globally, marking a shift from its ad-free roots. Personal ...