Apple quietly launched “Mac Does That” campaign for businesses
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Deep in finals? 👀 Well look no further... Apple’s new back-to-school "Mac to School" campaign takes a similar eerie-but-funny approach, promoting Mac features that impress even the most world-weary college characters. Three spots were directed by Olivia Wilde, making her Apple campaign debut. The first, “Pointed,” pushes the “summarize” feature inside the Apple Intelligence-powered Writing Tools suite of features, which allows a student to distill a whole class of notes into digestible bullet p
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