How Columbia House sold 12 CDs for as little as a penny
BUSINESS INSIDERMatthew Stuart, Clancy Morgan
How Columbia House sold 12 CDs for as little as a penny
Columbia House and BMG Music used to sell 12 CDs for a dollar or even a penny, and somehow brought in $1.5 billion in revenue at their peak.
Jul 31, 2018
BMG Rights Management Artists
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