Graphic design vs. communication design: What’s the difference? At D&AD Festival 2024, Brian Collins and Leland Maschmeyer, co-founders of COLLINS, dove deep into the evolution of design, exploring how graphic design can be transformed into a holistic system. Using examples like 7UP and Max Power, they showed us how communication design reshapes how we define our profession. Maschmeyer explains, "What we start to see here is a new paradigmatic shift in what we do from graphic design to communica
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