In Dove's Super Bowl 60 ad, girls march to their own beat…literally. The brand is returning to the Big Game with a 30-second spot encouraging joy and confidence at a time when half of girls quit sports by age 14 due to low body confidence. For the third consecutive year, Dove uses its platform to show what happens when we support girls to focus on what their bodies can do, not how they look. Airing during the second quarter, the campaign reminds every girl that her joy and confidence are louder
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In Dove's Super Bowl 60 ad, girls march to their own beat…literally. The brand is returning to the Big Game with a 30-second spot encouraging joy and confidence at a time when half of girls quit sports by age 14 due to low body confidence. For the third consecutive year, Dove uses its platform to show what happens when we support girls to focus on what their bodies can do, not how they look. Airing during the second quarter, the campaign reminds every girl that her joy and confidence are louder
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FacebookAdweek
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ADWEEK on Instagram: "In @dove’s Super Bowl 60 ad, girls march to their own beat…literally. The brand is returning to the Big Game with a 30-second spot encouraging joy and confidence at a time when half of girls quit sports by age 14 due to low body confidence. For the third consecutive year, Dove uses its platform to show what happens when we support girls to focus on what their bodies can do, not how they look. Airing during the second quarter, the campaign reminds every girl that her joy and
0:30
ADWEEK on Instagram: "In @dove’s Super Bowl 60 ad, girls march to their own beat…literally. The brand is returning to the Big Game with a 30-second spot encouraging joy and confidence at a time when half of girls quit sports by age 14 due to low body confidence. For the third consecutive year, Dove uses its platform to show what happens when we support girls to focus on what their bodies can do, not how they look. Airing during the second quarter, the campaign reminds every girl that her joy and
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Unilever on Instagram: "@Dove is back at the Big Game with an unmissable advertising spot championing body confidence for girls in sport. 🏈 Game Day attracts about 100 million viewers. Nearly half are women. And as one of the few ads targeting this audience, Dove looks set to score big as it returns with its #KeepHerConfident campaign to help keep girls in the game. #GameDay #UnileverBrands"
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I’m proud to partner with Dove to help keep girls in sports. Dove research reveals 45% of girls globally drop out of sports due to low body confidence – together, we can raise awareness about this and help them stay in the game. ❤️ Make a video showing us your sports skills with the hashtag #KeepHerConfident, nominate a friend to join, and let’s show what girls can do when they stay in sports! @dove
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Dove Global Channel 🌎 on Instagram: "We’ve teamed up with Nike to launch Body Confident Sport – a free, evidence-based tool to help coaches support the girls on their teams 💙 #DovePartner, @VenusWilliams, and Nike athlete @lauriehernandez joined us for a panel with young athletes, sports coaches and academic experts. Discussing their own experiences of body confidence in sports, they shared how their coaches helped them along the way. Follow Dove for more on the event, and click the link 🔗 in
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