The Advertising Archives on Instagram: "A recent campaign in Ireland tackled the growing social acceptance of drink driving, which had jumped by 12% since 2019, according to the RSA (Road Safety Authority). The campaign used bold visuals to urge people to step in and stop friends from getting behind the wheel after drinking. By focusing on society’s influence, the campaign aimed to spark conversations about how drink driving is making a comeback and encouraged everyone to play a part in curbing
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The Advertising Archives on Instagram: "A recent campaign in …
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#OnThisDay in 1964, Britain's first drink-driving ad was shown on TV, with the message "Drinking and driving are dangerous." Still relevant. | Marshall Motor Group | Facebook
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