Gatorade Digitally Remasters the Classic 1992 "Be Like Mike" Commercial
Gatorade Digitally Remasters the Classic 1992 "Be Like Mike" Com…
Feb 13, 2015
hypebeast.com
The 1991 Michael Jordan Gatorade “Be Like Mike” commercial is one of the most iconic advertisements in sports history 🏀. It played a major role in solidifying Michael Jordan’s image as a global sports superstar 🌍 and cultural icon 🏆. Concept The commercial was part of Gatorade’s campaign to promote its sports drink 🥤, with Jordan as the face of the campaign. The ad was based on the idea that many people, especially young athletes 🏃‍♂️🏀, aspired to “be like Mike” in terms of athleticism, ta
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