Neil Patel on Instagram: "Your Best Ads Are Failing Because You’re Measuring Them Wrong! To truly understand your ad performance, shift your focus to three key metrics: contribution margin (real profit after all costs), extended customer lifetime value (track beyond 30 days), and brand search lift (measuring the halo effect of your campaigns). By analyzing these instead of relying on last-click attribution, you’ll quickly identify which campaigns are genuinely driving profit, not just final clic