In 2014, Thai Life Insurance and Ogilvy & Mather Bangkok released the short-film commercial “Unsung Hero.” The purpose? To show that kindness, consistency and humility are far greater investments than mere profits. So what kind of impact am I making? Brand: @thailifeinsurance Agency: @ogilvybangkok | Marketing Mentor
2:59
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In 2014, Thai Life Insurance and Ogilvy & Mather Bangkok released the short-film commercial “Unsung Hero.” The purpose? To show that kindness, consistency and humility
Marketing Mentor. . In 2014, Thai Life Insurance and Ogilvy & Mather Bangkok released the short-film commercial “Unsung Hero.” The purpose? To show that kindness, consistency and humility are far greater investments than mere profits. So what kind of impact am I making? Brand: @thailifeinsurance Agency: @ogilvybangkok
39.6K views6 months ago
Thai Life Insurance Ads
Have Another Good Cry With Thai Life Insurance's Latest Beautiful, Life-Affirming Ad
Have Another Good Cry With Thai Life Insurance's Latest Beautiful, Life-Affirming Ad
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Sadvertising: Heartwarming story from Thai Life Insurance - great campaign by Ogilvy
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Sadvertising: Heartwarming story from Thai Life Insurance - great campaign by Ogilvy
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TV.Ads on Instagram: "This emotional Thai Life Insurance commercial, “My Dad is a Liar,” tells the powerful story of a father who hides his struggles to protect his daughter’s happiness. The girl writes a letter calling him a liar—not out of anger, but love—revealing how he lies about having money, being strong, and not being tired. Flashbacks show the truth: he works tirelessly, goes hungry, and silently suffers to give her a better life. The ad ends with the profound message that real protecti
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TV.Ads on Instagram: "This emotional Thai Life Insurance commercial, “My Dad is a Liar,” tells the powerful story of a father who hides his struggles to protect his daughter’s happiness. The girl writes a letter calling him a liar—not out of anger, but love—revealing how he lies about having money, being strong, and not being tired. Flashbacks show the truth: he works tirelessly, goes hungry, and silently suffers to give her a better life. The ad ends with the profound message that real protecti
Instagramtv.ads.shots
5.8K views6 months ago
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Thai Life Insurance’s Unsung Hero Ad: A Heartwarming Tale
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The “Unsung Hero” Thai Life Insurance ad became a global phenomenon because it completely rewrites the rules of advertising. There’s no product pitch — just a quiet young man going about his day, performing small acts of kindness: feeding a stray dog, helping a street vendor, giving money so a child can attend school, and pushing an elderly woman’s cart. At first, people see him as foolish or wasting his time. But as the weeks pass, everything changes. The stray dog becomes his loyal companion.
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